Showing posts with label Existentialism. Show all posts
Showing posts with label Existentialism. Show all posts

Thursday, 26 August 2010

EXISTENTIALISM: NEW NIKE ADVERT

The new Nike and Foot Locker advertisement very much reminds me of Existentialist attitudes, which of course is the marketing aim of the companies.

The main slogan is: 'I Am the Rules' in an attempt to make the consumer feel in control - false consciousness.

Amongst other superstars, Arsenal midfielder Andrei Arshavin is endorsing the new 'Air Max 90 Colorway' Trainers.

Nike are famous for their 'be whoever you want to be' campaigns with their most famous slogan being 'Just Do It'. They have taken these techniques into marketing straight from the Existentialist movement.

Tuesday, 25 May 2010

HCJ PART 4 (REVISION NOTES)

1. Was Nietzche a Nazi?

- No, he was dead 30 years before the NSDAP was formed
- Christians and Jews say he was a Nazi. Neech said Judeo-Christianity is a religion of slave mentality
- "God is dead"
- Anti-semitism was the norm in the 19th Century
- Neech's big idea was individualism, so any group, religious or otherwise, is less important in his eyes
- Zarathustra: Idea of the 'superman' (Ubermensch)
- His ideas are compatible with Charles Darwin (Social Darwinism), as in 'Space Odyssey'. Darwin's ideas were used and moulded by Hitler
- 1960s: Artistic community clear Neech's name somewhat...

2. Was Mersault a bad man?

- Use Existentialism in your answer
- Mersault is bored, murders someone for no reason
[LINK TO EXI] - Life is pointless and has no meaning
- He killed a black man in a time of extreme racism towards them, even in the CJS
- White judges desperate to clear him as long as he apologises
BUT, he doesn't care about anything - whether he is convicted or not
- Reflected in cold, matter of fact writing style
- Subject verb format. Cold. Observational journalism
- "Existence proceeds essence"

3. To what extent does the 'New Journalism' reflect cultural and intellectual trends such as psychoanalysis and politics of the 'me generation'?

- Tom Wolfe's anthology of articles is called 'The New Journalism'
- He uses 19th Century realist narrative style (Dickens/Zola)
- BIG SHIFT...
News = Digetic (telling)
Features = Mimetic (seeing) - Objective role
- Everything is strange

- REFLECTED in PSYCHOANALYSIS
Stepping back and listening to people
- 'Century of the Self' looks at Freud's theories
- Wilhelm Reich: disagreements with Freud
- Psychoanalysis: Getting behind the subject (following them) = GONZO!

- 'ME' GENERATION
- Reich: the total individual [LINK BACK TO FREUD]
- Self-fulfilment = happiness
(If it feels good, do it!)
EXAMPLE: Sex - Sexual liberation
- New agenda in Journalism - the personal aspect...surrounds the individual
EXAMPLE: Agony aunts, horoscopes

4. Why might journalists find logical positivist ideas useful or appealing? What faults have been identified in the approach of logical positivists?

- Vienna Circle rejects Existentialism
- They rejects all philosophy
- They only like SCIENCE

- 'VERIFICATION PRINCIPLE'
Their epistemology (the theory about knowledge) is based on the Verification Principle
EXAMPLE: It could be true that there are people that can run three times faster than Usain Bolt on Mars, but can't be verified scientifically)
SO...Logical positivists don't bother with it as it can't be proved in this way)

- APPEALING TO JOURNALISTS because...
We are 90% into FACTS and 10% into COMMENT
Fact [Link back to Ver. Principle] CAN be checked (verified)
- Separating fact from comment is a big thing in journalism

- FALSIFICATION PRINCIPLE (Karl Popper)
Popper destroys 'Verification Principle'
Things can only be true if their opposite exists, and can be proved that it exists

- Wittgenstein - 'Tractatus Logico-Philosophicus'
"That of which we cannot speak, we must stay silent"
- Destroyed Freud and Marx
Destroyed Id etc (asserted it is not verifiable)
- Freud = Another form of metaphysics

5. John Keynes has been hailed as both the saviour and destroyer of the capitalist system. Why?

- Adam Smith - free market
Market will go up and down continuously
Class economy is self-regulated

- Keynes: the more you cut, the more unemployment there will be
'Multiplier effect' - spend money, give money to others...then they can spend and so on

- OPPOSITION: Marx
To maintain profit, you need to pay people less than what they produce

LIMITATION OF KEYNES' 'Multiplier effect' (Marx)
1. Worker makes widget for £1
2. Sold for £2
3. Worker can't buy widget
4. Sales cut widget production
5. Worker unemployed

- Why not keep printing money?
You get inflation (Keynes)
Keynesians say: keep expanding

Click here to download Chris Horrie's HCJ Revision Webcast

Monday, 29 March 2010

EXISTENTIALISM IN MUSIC...

...Trance to be exact!

In Kaskade's 'Move For Me', the lines below remind me of the kind of things that were said in 'Wings of Desire'

"Here we go, another night out
Waited all week, just to get out
Where do we come from?
Do I know your name?
Doesn't really matter
In this life we're all the same"


To an Existentialist, it is irrelevant who that person is that she is singing about. It doesn't matter whether there is a reason for being in that situation or not, they are just there (existing), making their own story.

A modern version of Damiel and Marion methinks!

Monday, 8 March 2010

HCJ PART 4 (WEEK 4)


My take on 'Wings of Desire' (1987) with Existentialist theory (Part 2)

At the Coffee Bar I

Der Filmstar tells Damiel (still an angel) at a Coffee Bar how great it is to be, to exist, to feel - the simple things in life.

Damiel is dying to feel the things that humans do - particularly love - the love he has developed from watching Marion.

At the bridge

Damiel and Cassiel seem to show the more optimistic side on Existentialism when they talk at a bridge by a river.

Existentialists believe you create your own tale in a never ending story; they long to make their own story: "I want to conquer a history for myself".

"We learned to speak"
Link to Jean-Paul Satre: Why write? It is "the act of freedom".

- DAMIEL TURNS INTO A HUMAN...

As the films nears its end, Damiel truly appears to be at peace when he says: "I'll take her in my arms...she'll take me in her arms".

This is the one passionate commitment that Damiel makes when he becomes human

At the Coffee Bar II

Damiel feels the bliss that Der Filmstar spoke of. He gulps a piping hot coffee but doesn't care - he is so jubilant to feel what humans can.

Circus II

As Marion, the Trapeze Artist, is on the verge of the big time, she still feels full of angst as she constantly thinks to herself. She is superstitious as there is a full moon - the same as when her dreams were last crushed.

Then, in an impossible alignment with Damiel, Marion suddenly seizes life for herself: "It doesn't matter".

She goes on to put up an excellent performance.

Meeting at bar at concert

And finally, in amongst all the suffering on the streets of Berlin, Damiel and Marion eventually meet (see video, above).

In keeping with the whole film, Damiel slowly turns to Marion, it is as if there is nobody else in the world: "there's no better story than ours".

Marion talks of her lack of purpose and confusion in life: "When I was with someone I was often happy, but at the same time it all seemed a coincidence".

"The taxi driver's daughter was my friend, but I might as well have put my arm round a horses neck", she adds.

She feels no doubt for the first time with Damiel. To an Existentialist, what had gone before and what is yet to come is irrelevant, they are in the moment, they are in love.

"From tonight there are no more coincidences".

"We are our destiny".

"Now or never"...

Saturday, 6 March 2010

HCJ PART 4 (WEEK 4)



'Wings of Desire' Screening

My take on 'Wings of Desire' (1987) with Existentialist theory (Part 1).

The whole film is spontaneous and enigmatic - two very appealing features to Existentialists.

The film follows two angels, one of whom becomes human and meets his true love, Marion - she is also followed all the way through. The message: passionate love can overcome the constant angst and oppression that plagues your life.

It is filmed from the point of view of an angel, which is reflected in the Existentialist style of slow, floating camera movement.

In an early scene, a man says of his dead parents: "my father was my father, my mother was my mother...no tears, no grief." To him, they were nothing more. This is reminiscent of Meursault in Albert Camus' 'The Outsider' who barely remembers when his mother died. Although this appears unusual, it draws upon the the theory of 'so-called existence' in that we are supposed to love our parents and be devastated at their death. An Existentialist wouldn't see it as abnormal if one didn't mourn over their parents.

We are introduced to the angels Damiel and Cassiel when they are conversating in a car. One of them says: "I wish people could say 'now' 'now'...and salvage all their demons and let them loose." Existentialists say we should let our demons loose, otherwise we will oppress ourselves.

These 'demons' are shown best in the subway scene (see video, above) as the camera pans from person to person exposing what they're thinking about themselves and others.

Circus

We are then introduced to Marion in the early stages of her career as a trapeze artist. She suddenly learns that they can't pay their rent to keep the circus going, so her dream of being a famous trapeze artist is shattered.

She says to herself: "it's the end and I feel nothing...it happens, that's the way it goes." Although it appears strange to talk of disappointment in this way, it epitomises Existentialist's attitude to life.

"Maybe time is the disease."

She also thinks constantly about finding love and appears trapped without it: "[I'm] longing for a wave of love...I need to love."

Homer, the aged poet

The angels occassionally hone in on a disillusioned old man called Homer. He appears reflective of the Existentialist view that people are worn down by their history.

Homer: "What makes the aspiration of peace so unendurable? Shall I give up? Where are my kids? The original, the natural"; children are very important to Existentialists as they are innocent and have no history.

As he journeys through Berlin, Homer (I might be wrong, might be someone else) says: "Today, only the German soul can be conquered". He believes that power is in the hands of "whoever has the right password". In Existentialism, authority is largely rejected as they believe you should be your own authority - it appears these quotes reflect this.

Film set

We are introduced to 'Der Filmstar' on the set of a film that appears to be about the Nazis/concentration camps. He is portrayed as an Existentialist as he is successful and seems to be in control of his own destiny.

He looks over at the extras on set and thinks to himself: "they're just extras, extra humans." This is a bit of a "hell is other people" moment!

Crowd of Children

One of the angels is sat in a crowd of kids and thinks to himself: "He [the child] had a clear picture of paradise...now he can only guess".

In 'Wings of Desire', the loss of the exuberance of youth is a constant theme.

Angels at the River

One angel says to another: "I want to conquer a history for myself...away with the world behind the world".

...And then, like magic, things start to get better...

Saturday, 27 February 2010

HCJ PART 4 (WEEK 3)


Existentialism

To Existentialists, there are no reasons, there is no particular purpose - existence is the only thing there is. But it's not as simple as that.

They say nothing has any point, so when people say "I don't care" or "whatever", it is an existentialist trait.

But (using instead of 'however' just to please Chris - 'bad faith'), in Jean-Paul Sartre's 'Existentialism is Humanism',

It may appear grim for somebody to have these views, but some of their philosophy is definitly valuable.

Albert Camus - 'The Outsider'

This book involves a white man who decides to murder a black man for no reason. This draws upon the Existentialist attitude that there should be no limit to action and self-expressionism - even if it involves killing another human being.

"Might as well, it's as pointless as anything else."

Another interesting aspect of the philosophy comes when the man is told to apologise in court, but he refuses as he simply isn't sorry. It enforces the strong belief in Existentialism that avoids conforming. For example, to conform would be to apologise, just to get a shorter sentence.

Jean-Paul Sartre - 'Nausea'

'Nausea' tells a story of a man who is trapped after getting a woman pregnant. He doesn't know whether to leave her or ask her to get an abortion etc.

As a result, he constantly suffers with nausea as he is reliant upon her decision. This brings about Sartre's famous quote: "hell is other people".

The moral of this story is to act make your own choices before somebody else decides for you. More importantly, once you have decided, you should make a passionate commitment to fulfilling it.

Generally, Existentialists think one of the main purposes of life is to make a passionate commitment to something (e.g. - Me following Saints FC until I die!)

Non-teleological thinkers

Existentialists believe that Western philosophers have made a mistake in looking for being.

Instead, they think that life is one big void of nothingness. There is no reason for anything.

This contradicts teleological thinkers such as Hegel and Marx who say everything has a purpose (e.g. - we live a good life to get back to the Garden of Eden).

Positive elements of Existentialism

Existentialists very much endorse 'personal liberation' and reject the idea that one should conform to what ever stereotype they may be attached with.

They believe you are born with a story (thrownness), and it is up to you to re-tell this story. The past has gone, the future is yet to come, so live for the 'eternal now.'

Always act in good faith, in that you should be honest rather than fake in what you do. Existentialists hated the Nazis as their policies were largely based on lies (bad faith towards Germans).

'So-called existence'

'So-called existence' is the theory that people should go through certain rites of passage in life at specific times (e.g. - going to school at 5, getting married in your 20s).

Existentialists strongly disagree with this idea and say you should hit these milestones at any point you want - or not as the case may be.

Existential Oppression

Existentialists believe that nobody can and/or should be summed up.

For example, they hate any assertion that women shouldn't play sport. This is called 'Existential Oppression'.

Criticisms

Some believe Existentialism is just Marxism minus teleology (i.e - change/revolution, but for no reason).

After the epic failure in Communist Russia, some say that it was an example of neo-Marxism - an attempt to reinvigorate the class struggle between the bourgeoisie (now called determinists) and the proletariat (non-determinists).

This resembles Nietzsche's idea: "determine your own destiny or somebody will determine it for you."