Thursday, 26 August 2010


The new Nike and Foot Locker advertisement very much reminds me of Existentialist attitudes, which of course is the marketing aim of the companies.

The main slogan is: 'I Am the Rules' in an attempt to make the consumer feel in control - false consciousness.

Amongst other superstars, Arsenal midfielder Andrei Arshavin is endorsing the new 'Air Max 90 Colorway' Trainers.

Nike are famous for their 'be whoever you want to be' campaigns with their most famous slogan being 'Just Do It'. They have taken these techniques into marketing straight from the Existentialist movement.